D48’s, D96’s, Brighton Smartscreen, Classic 16-sheets, Classic 48-sheets
Manchester, Cardiff, Brighton, Leeds, Birmingham
Nick Cave – Ghosteen Album
We’re massive fans of Nick Cave & The Bad Seeds here at GUM HQ and it was a delight to be approached by his team to work on the release of their seventeenth studio album, Ghosteen.
The brief was to drive physical sales of the album upon its release and raise awareness of the accompanying tour dates throughout the UK. We chose a mix of high impact roadside billboards in high-footfall, culturally significant locations to deliver big and bold.
A man like Nick Cave needs no introduction, but the stunning album artwork, which formed the creative of our campaign, ensured a strikingly eye-catching set of ad placements, setting it apart from all other media it its surrounds.
The album has since gained huge critical acclaim and is the highest rated album of 2019 on Metacritic. The accompanying tour Sold Out across all dates.