Delivering bespoke advertising campaigns for concert promoters, venues, music and arts festivals, record labels and artists across the UK
Advertising Agency for The Arts
We Are GUM
We are fiercely independent, and our hands-on approach ensures our clients receive the best possible service; delivered with passion, creativity and meticulous attention to detail, every time.
GUM started in 2015, printing and distributing posters and flyers for local gigs in the Brighton area. We have since evolved into a talented team of marketing professionals creating and delivering ground-breaking media campaigns across the UK for both independent and national concert promoters as well as major music festivals, renowned venues, record labels and internationally acclaimed artists.
What We Do
LEAFLET & FLYERING
BRIGHTON EVENTS GUIDE
CLASSIC K6 TELEPHONE BOXES
CREATIVE STREET MARKETING
TRANSPORT, STREETSIDE & RETAIL
Royal Blood - Brighton Poster Takeover
When we were approached by Royal Blood to run a special campaign ahead of their massive hometown show announcement - we couldn’t resist but go old school with a Brighton wide print poster takeover. We flooded Brighton with A1 and A3 posters to tease the announcement ahead of the reveal on Radio X and the band used our photos across their socials to build further hype in the city. Royal Blood play Brighton Centre 15th September 2021 and tickets go on sale HERE from 9am Friday 3rd September.
Brighton Royal Pavilion - Summer Campaign
Brighton’s eccentric palace landmark is finally open once again promising to turn your 'Boredom to Blingdom’. Starting as a modest 18th century lodging house for Prince George, the Pavilion is arguably Brighton’s most famous landmark. With this in mind, we were overjoyed to be approached by the team at Royal Pavilion and Museums Trust to design and deliver a bespoke outdoor media package to boost general awareness of their re-opening and drive visitors through their doors over the Summer Break. We fulfilled the brief with a multi-format media campaign encompassing Rail, Bus and Roadside assets to ensure we reached our target audience both in their local areas and whilst out for family days across Sussex. The combination of Rail, Roadside and Bus meant we could ensure multiple impacts throughout the target audience journey. For more information or to book tickets to visit Brighton Pavilion and Museums Trust click HERE.
Brighton Pride - Shopfront Takeovers
The latest edition in our series of takeovers in Sussex was unveiled this weekend at CHALK venue in collaboration with Brighton Pride. “The Identity Project” is a stunning collection of portraits of the LGBTQ+ community which is on display at CHALK, Ironworks Studios, Churchill Square and The Jubilee Library - Brighton as part of Pride month celebrations this August. This project would not have been possible without CRF funding from The Arts Council, England - for which we are incredibly grateful. For more information on Pride month celebrations this August in Brighton, follow the link HERE.
Colonnade House - Shopfront Takeover
The third instalment of a very exciting project for us here at Ground Up Media has been unveiled in Anne Street, Worthing. We were very fortunate to receive our full CRF grant from Arts Council England in round 2 and as part of our application we proposed to transform disused retail spaces throughout Sussex to support local charities and promote the work of local artists in the area. Our aim is to promote positivity through art by brightening up our high-streets and engaging local communities across Sussex. For this location we partnered with Worthing Council and Colonnade House, Worthing’s creative hub. Colonnade House is the home of local art in Worthing and provides studio and gallery space to local creatives, artists, designers and makers. The Ann Street location features art by 9 artists and groups who all have upcoming exhibitions at Colonnade House. Artists include; Peon Boyle, Amanda Beck, John Bond, Durrington High School, hello DODO, Owen Davey, Marina Leddy, Michelle Dawson and Ed Watts. For more information about Colonnade House please follow the link HERE. More from this project coming soon!
Time for Worthing - Shopfront Takeovers
The second piece in a very exciting project for us here at Ground Up Media was unveiled last week in South Street, Worthing. We were very fortunate to receive our full CRF grant from Arts Council England in round 2 and as part of our application we proposed to transform disused retail spaces throughout Sussex to support local charities and promote the work of local artists in the area. Our aim is to promote positivity through art by brightening up our high-streets and engaging local communities across Sussex. For this super busy South Street location in Worthing, we teamed up with Time for Worthing, Summer in Worthing campaign. A local organisation whose aim is to welcome back locals to Worthing town centre as well as promote Worthing for summer day trips and staycations as we manoeuvre safely out of covid restrictions. Cllr Kevin Jenkins, Worthing Borough Council's Executive Member for Regeneration, said:“This project shows the true spirit of partnership working - working with business and third sector groups to showcase local talent to brighten up our town centre as lockdown restrictions are lifted. “I'm also pleased it gives us another chance to promote our Summer in Worthing campaign - welcoming back locals and promoting Worthing for day trips and staycations and a way of bringing colour and creativity to our town centre as major redevelopment works take place.” The exhibition on South Street features recent work showcasing the diverse creative talents of local residents: Mark O'Halleron: Photographer currently completing MA at Falmouth whose latest project traces the route of Worthing's Teville Stream.Rachel Worsley: 2021 graduate in BA(Hons) Fine Art at Northbrook Metropolitan College uses PPE masks to create cyanotypes and sculptural forms.Steve Carroll: Colourful artwork of famous Worthing scenes and landmarks such as Worthing Pier, Dome Cinema and Worthing Museum.Jenny Latham: Uplifting illustrations promoting empowerment for young women. To find out more about Time for Worthing follow the link HERE. More to come from this project very soon!
End Youth Homelessness - Shopfront Takeovers
A very exciting project for us here at Ground Up Media is starting to be unveiled across Sussex! We were very fortunate to receive our full CRF grant from Arts Council England in round 2 and as part of our application we proposed to transform disused retail spaces throughout Sussex to support local charities and promote the work of local artists in the area. Our aim is to promote positivity through art by brightening up our high-streets and engaging local communities across Sussex. We are super excited to see these windows for the fantastic End Youth Homelessness charity go live in Brighton’s Dukes Lane and Worthing’s Montague Street - artwork by the fabulous Tess Smith Roberts. You can donate to the cause by scanning the QR code on the designs! Lot’s more to come from this project very soon!
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Who We Work With