Ground Up Media | Advertising Agency for The Arts

Delivering bespoke advertising campaigns for concert promoters, venues, music and arts festivals, record labels and artists across the UK​

Ground Up Media | Advertising Agency for The Arts

Advertising Agency for The Arts 

We Are GUM


We are fiercely independent, and our hands-on approach ensures our clients receive the best possible service; delivered with passion, creativity and meticulous attention to detail, every time. 


GUM started in 2015, printing and distributing posters and flyers for local gigs in the Brighton area. We have since evolved into a talented team of marketing professionals creating and delivering ground-breaking media campaigns across the UK for both independent and national concert promoters as well as major music festivals, renowned venues, record labels and internationally acclaimed artists.



Ground Up Media | Advertising Agency for The Arts

What We Do

















Recent Campaigns





End Youth Homelessness - Shopfront Takeovers

End Youth Homelessness - Shopfront Takeovers  ​

A very exciting project for us here at Ground Up Media is starting to be unveiled across Sussex! We were very fortunate to receive our full CRF grant from Arts Council England in round 2 and as part of our application we proposed to transform disused retail spaces throughout Sussex to support local charities and promote the work of local artists in the area.  Our aim is to promote positivity through art by brightening up our high-streets and engaging local communities across Sussex. We are super excited to see these windows for the fantastic  End Youth Homelessness charity go live in Brighton’s Dukes Lane and Worthing’s Montague Street - artwork by the fabulous Tess Smith Roberts.  You can donate to the cause by scanning the QR code on the designs! Lot’s more to come from this project very soon!​

Nick Cave - Carnage

Nick Cave - Carnage ​

We were thrilled to be approached once again by the team at AWAL to promote Nick Cave & Warren Ellis' new album ‘Carnage’. Recorded over a period of weeks during lockdown, this is the first time Cave and Ellis (a longterm member of The Bad Seeds) have released an album of new songs as a duo, with Cave describing the album as, “a brutal but very beautiful record nested in a communal catastrophe.” We opted for some high-impact boards across our regional cities to maximise awareness of the album and it’s upcoming release date.

Black Deer Festival 2021

Black Deer Festival 2021​

After a long wait, Black Deer returns to Eridge to put on a festival fuelled by passion, experience and love. With its founders having worked with the likes of Bob Dylan and The Eagles, this experience promises the best of a bygone rural era. With the festival taking place deep in the countryside, we wanted to make sure we successfully hit their target market in the rural areas. To do this, we worked with the Tunbridge Wells bus fleet, which travels through Crowborough, Uckfield, Lewes, Brighton and surrounding areas. We complimented the campaign with B2s printed and distributed along Brighton Seafront, Hastings, Lewes and Tunbridge Wells.  After a year of no music festival, we cannot wait for the return of Black Deer Festival!

Fabrica Gallery - The Forked Forrest Path (Olafur Eliasson)

Fabrica Gallery - The Forked Forrest Path (Olafur Eliasson)​

This Spring, Fabrica returns with a bang. Showcasing twisting pathways of a fairytale forest that sprang up in the imagination of the internationally renowned Danish–Icelandic artist Olafur Eliasson. This landmark work is one of Fabrica’s most immersive and memorable exhibitions to date, helping them celebrating their 25th anniversary.  Given their central location, we wanted Brighton centre and seafront to be plastered with Eliasson’s imagery. For this we used our centrally located 16 Sheet billboard, hand picked Phone Kiosks and a range of B2s across the seafront walkway. We also used some of our prime A1 and A3 frames, from the North Laines to Hove. 

Brighton Fringe 2021

Brighton Fringe 2021​

The largest open access arts festival in England returns to Brighton. Embracing every form of artistic expression, Fringe supports both new and established performers in taking risks and finding new audiences.  Being this anticipated and with such a beautiful creative, we were very excited to spread the word of Brighton Fringe 2021! We selected 16 and 48-sheets in the heart of Brighton and Hove, complimented with regional Bus Rears, Waitrose and Tesco screens and digital bus shelters across the South Coast.   We also launched a 15K door drop campaign of both flyers and mini guides guides in hand picked locations across Brighton, along with a wave of A3 posters, to make sure every corner of the city heard the word!

Brighton Festival 2021

Brighton Festival 2021​

Following a year of momentous disruption and hardship, Brighton Festival returned with its new programme, filled with joy and hope, aiming to play a primary role in the healing of ourselves and each other. With 94 shows taking place in May 2021, Festival deserved to hit the ground running as soon as the world opened up again. We distributed the campaign across the South Coast, using Digital and Classic Bus Shelters, Bus Backs, ASDA and Waitrose Screens, as well as a Door to Door flyer drop campaign. We then made sure A3 Posters remained across the city all the way through the month with our range of snap frames and poster locations.

Ground Up Media | Advertising Agency for The Arts

Social Media


Social media advertisements are now part of every marketing strategy and it’s easy to see why. With social media engagement and dwell times at an all-time high, securing sales revenue and brand awareness via well-placed and perfectly executed social media ads. 


Utilising expert knowledge and advanced conversion tracking we continually evolve your campaign to guarantee increased return on ad spend (sales revenue). 


Outsourcing your social media ads is simple and effective – save time and sell more!

Who We Work With







Second Floor Central Block, St Augustine’s, Church,

Stanford Avenue, Brighton, BN16EA






Ground Up Media | Advertising Agency for The Arts


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Ground Up Media | Advertising Agency for The Arts