D6’s, Paper 6’s, Bus Shelters, Mall D6’s, Train Station Adgates
Portsmouth, Southampton, Crawley, Brighton, Hove, Worthing, Eastbourne, Hastings
Waterbear The College of Music – January Intake 2021
Waterbear are a leading name in music education in the UK offering a personalised and professional range of BA and MA courses for career musicians and producers.
Our brief for this campaign was to reach 16+ students in regional locations and raise awareness of the college and its courses whilst they make their decisions on where to study for Uni.
Firstly, we picked out the feeder college locations, then hand-picked our media to be in as close a proximity as possible to these colleges. Utilising bus shelters we placed ads at the stops used by students commuting everyday into college, many of the stops were directly outside the college entrances. Finally, we complimented the campaign with a burst of activity in local malls and city centre shopping districts throughout October half-term, to ensure the message was delivered with high frequency exactly where the target market live, study and hang out.