Blog

The Ground Up Media Blog brings you insights, ideas, and behind-the-scenes knowledge from our world of 360 marketing. From campaign strategy to industry trends, our posts are designed to help brands, creators and marketers understand what makes marketing effective at all levels and how to use it to elevate their mission.

Beyond the Click: What ROI Really Looks Like in Arts & Culture Advertising

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Manual vs Programmatic Advertising: The Pros, Cons and Why Both Still Matter

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The Branded Partnership Playbook: Making Culture–Commerce Campaigns Perform

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The Evolution of Programmatic Advertising: From Manual Buys to Machine Learning

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A Beginner’s Guide to Programmatic Advertising

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